Afroot – Privacy Policy (POPIA Compliance)
Effective Date: 1st of January 2025
At Afroot, your privacy is important to us. This Privacy Policy outlines how we collect, use, and protect your personal information in line with the Protection of Personal Information Act (POPIA).
1. Information We Collect
- Personal details: name, email address, phone number, physical/delivery address.
- Payment details (processed securely through third-party gateways, not stored by us).
- Browsing activity (via cookies and analytics tools).
2. How We Use Your Information
- To process, deliver, and confirm orders.
- To communicate important updates, promotions, or newsletters (only with your consent).
- To improve our website, services, and customer experience.
3. Consent & Your Rights under POPIA
- By providing personal information, you consent to its use as outlined here.
- You have the right to:
- Access the personal information we hold about you.
- Request correction, deletion, or restriction of use of your data.
- Withdraw consent for marketing communications at any time.
4. Sharing of Information
- Afroot does not sell or rent personal data.
- Information may be shared with trusted service providers (couriers, payment processors) solely to fulfill services.
- Disclosure may occur if required by South African law.
5. Data Protection & Security
- We implement reasonable security safeguards to protect personal information from loss, misuse, or unauthorized access.
- Sensitive financial data is processed via secure third-party payment providers.
6. Cookies & Website Use
- Our website may use cookies to enhance user experience and collect analytics.
- Users may disable cookies in their browser, but this may affect functionality.
7. Data Retention
- We retain personal data only as long as necessary for business, legal, or contractual obligations.
8. Contact Information (PAIA/POPIA Officer)
For any privacy concerns, requests, or questions, please contact:
📧 Email: melodyrugara@gmail.com